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What's the Secret?

Jun 23, 2020

Join Tom Gaddis and Jack Turk as they talk about marketing and how to write copy fast. From the business of being a full-time magician, Jack found his love for marketing, helped other magicians with their business, and eventually was hired as a copywriter. He gets into the steps on how you can write copy without investing a million years into each word and phrase! By the end of the episode, you will learn how to develop yourself in whatever space you’re in, understand your communities’ identity, and engage with it to help others.


“You can write your own copy. Give it a good shot!” – Jack Turk


On this episode:

  • Finding your niche in any business you’re in and connecting with it.
  • Knowing who you’re writing to in your copy
  • Where should you focus on as a new copywriter? Find the starving crowd!
  • Turn off the editor in your head. Write the copy that you can write fast!
  • Remember to use tools. Don’t underestimate the power of templates and magazine ads.
  • Copywriting is just putting all the pieces together. Make sure to find those pieces.



Jack’s Book:

101 Fast, Good , Cheap Hacks for Writing a KILLER Sales Letter

How to Write Killer Copy Fast

Jack’s Website:

About Jack Turk:

For decades, I focused on growing my career as a writer (my very first stint was writing comedy for a college radio show with my friend Tim Allen). After graduation, I bounced around at different jobs across the country – Michigan, Texas, Boston – having a great run writing for high-tech companies.

But on my 50th birthday, I marched into my boss’s office at Microsoft and told him “I’m quitting to become a magician.”

Even though my job as game writer for Flight Simulator, Age of Empires, and multiple XBox titles had been a blast, I still wanted to go for my dream of making a living as a professional magician and entrepreneur.

It was quite the ride – with plenty of ups and downs along the way. I’m an excellent kidshow performer, but the magic of a successful business only became real after I discovered the power of direct response copywriting in the mold of Dan Kennedy, John Caples, and other copy greats. I extended my business to help other magicians successfully sell their services… through webinars, live events, and products.

Eventually, my success as a marketer and copywriter led me to join Dan Kennedy’s company – GKIC – where for over three years I led the copy team as Head Copywriter. Now I provide marketing / writing services and counsel to a variety of clients in many different industries.

My key superpower – I write FAST. Extremely FAST.  I was the fastest writer at Microsoft and I daresay I’m likely the World’s FASTEST Copywriter today.

Helping YOU write faster is why I created this site - because getting your copy written faster means you can get it DONE and out the door where it can help your customers and make you some money.



Link for the free E-Guide

Connect with Tom Gaddis:
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